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Studies indicate that the smallest changes on your website can result in a dramatic improvement in sales conversion rates. In an independent test of an ecommerce site, a subtle change of colour on the logo produced a 25% improvement in sales conversions. In another test, a one word change in an action statement results in a 50% improvement. The market has gained a tremendous amount of knowledge about internet consumer behaviour and website expectations over the last couple of years. Websites are now being developed to incorporate that knowledge within their design.
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